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When there’s endless makeup brands popping up, we know how difficult it can be to know which are worth the hype, especially when they’re suspiciously affordable. But here at BEAUTY BAY, we’ve got the intel to know which affordable makeup brands have high-quality formulas and extensive shade ranges. And the ones that should be in your makeup routine.
Ready to add to basket? Here are 14 affordable makeup brands we love at BEAUTY BAY.
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title= »1. BEAUTY BAY »][vc_column_text]
We know this looks a little (very) biased, but our BEAUTY BAY brand really ticks the « high-end formuals with an afforable price tag » box. We’re mainly known for our ultra-pigmented, buildable, blendable colour palettes that are MUA faves. But our BEAUTY BAY range is brimming with reams of gentle skincare, high-quality makeup, and professional level tools. A lot of of our products don’t even make it into double digits, so it really is one of the best afforable makeup brands.
The Best BEAUTY BAY Products
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width= »1/3″][vc_single_image image= »114128″ caption= »Botanical 42 Colour Palette » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fbeauty-bay%2Fbotanical-42-colour-palette%2F||target:%20_blank » onclick= »custom_link »][/vc_column][vc_column width= »1/3″][vc_single_image image= »116691″ caption= »All Hours Lip Stain » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fbeauty-bay%2Fall-hours-lip-stain-crush%2F||target:%20_blank » onclick= »custom_link »][/vc_column][vc_column width= »1/3″][vc_single_image image= »101814″ caption= »High-Key Volumising Mascara » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fbeauty-bay%2Fhigh-key-volume-mascara%2F%20||target:%20_blank » onclick= »custom_link »][/vc_column][/vc_row][vc_row][vc_column][x2764tech_cta_button text= »Shop all BEAUTY BAY » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fl%2Fbeautybay%2F||target:%20_blank »][vc_separator][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title= »2. Samplr »][vc_column_text]
If Samplr aren’t on your radar yet, they should be. Designed with accessibility in mind, the brand bring you bold, ultra-pigmented colour and customisation tools straight from the lab to you at lab-grade prices. From the electric #03_NEON GRUNGE 25-Pan Colour Palette to the everyday #04_UNDONE 25-Pan Colour Palette, there’s something for every style.
The Best Samplr Products
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width= »1/3″][vc_single_image image= »116733″ caption= »#03_NEON GRUNGE 25-Pan Colour Palette » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fsamplr%2F03-neon-grunge-25-pan-colour-palette%2F||target:%20_blank » onclick= »custom_link »][/vc_column][vc_column width= »1/3″][vc_single_image image= »116732″ caption= »#02_MOOD 25-Pan Colour Palette » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fsamplr%2F02-mood-25-pan-colour-palette%2F||target:%20_blank » onclick= »custom_link »][/vc_column][vc_column width= »1/3″][vc_single_image image= »116771″ caption= »MADN_EDIT Duo Kit » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fsamplr%2Fmagn-edit-duo-kit%2F||target:%20_blank » onclick= »custom_link »][/vc_column][/vc_row][vc_row][vc_column][x2764tech_cta_button text= »Shop all Samplr » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fl%2Fsamplr%2F||target:%20_blank »][vc_separator][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title= »3. Wonderskin »][vc_column_text]
They went viral for their TikTok-famous lip stains that actually work, which makes Wonderskin one of the best affordable beauty brands in our opinion. They’re all about innovation and ease, which are two things we love when it comes to makeup. Bringing us long-lasting lip stains for under £20, and in an endless amount of shades, these are well worth the hype and the price as they last all day and a little goes a long way.
The Best Wonderskin Products
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width= »1/3″][vc_single_image image= »115033″ caption= »Wonder Blading Lip Stain Masque » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fwonderskin%2Fwonder-blading-lip-stain-masque%2Fromance%2F||target:%20_blank » onclick= »custom_link »][/vc_column][vc_column width= »1/3″][vc_single_image image= »115034″ caption= »Lip Relapse Plumping Gloss » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fwonderskin%2Flip-relapse-plumping-gloss%2F||target:%20_blank » onclick= »custom_link »][/vc_column][vc_column width= »1/3″][vc_single_image image= »115035″ caption= »1440 Longwear Eyeliner » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fwonderskin%2F1440-longwear-eyeliner%2Fbrown-sugar%2F||target:%20_blank » onclick= »custom_link »][/vc_column][/vc_row][vc_row][vc_column][x2764tech_cta_button text= »Shop all Wonderskin » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fl%2Fwonderskin%2F||target:%20_blank »][vc_separator][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title= »4. Maybelline »][vc_column_text]
They’re know globally for their makeup that delivers professional-looking results without costing the world, which is why we love Maybelline. They combine trend-driven innovation with with formulas that actually work, which is why their mascaras and foundations are so popular.
The Best Maybelline Products
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width= »1/3″][vc_single_image image= »113840″ caption= »Lash Sensational Sky High Mascara » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fmaybelline%2Flash-sensational-sky-high-mascara%2Fburgundy-haze||target:%20_blank » onclick= »custom_link »][/vc_column][vc_column width= »1/3″][vc_single_image image= »103246″ caption= »Tattoo Eye Liner » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fmaybelline%2Ftattoo-eye-liner-longlasting-quick-drying-eyeliner-gel-pencil%2Fcobalt%2F||target:%20_blank » onclick= »custom_link »][/vc_column][vc_column width= »1/3″][vc_single_image image= »113486″ caption= »Super Stay Up To 24H Skin Tint Foundation » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fmaybelline%2Fsuper-stay-up-to-24h-skin-tint-foundation%2F10%2F||target:%20_blank » onclick= »custom_link »][/vc_column][/vc_row][vc_row][vc_column][x2764tech_cta_button text= »Shop all Maybelline » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fl%2Fmaybelline%2F||target:%20_blank »][vc_separator][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title= »5. florence by mills « ][vc_column_text]
When it comes to high-quality makeup and skincare that doesn’t cost a pretty penny, florence by mills nail it. Owned by Millie Bobby Brown, the brand are all about proven ingredients and formulas that perform and make us feel good. Our favourite florence by mills products are their affordable hair and body mists – think fruity, floral fragrances.
The Best florence by mills Products
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width= »1/3″][vc_single_image image= »114426″ caption= »Coastal Chic Amber Fleur Hair & Body Mist » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fflorence-by-mills%2Fcoastal-chic-amber-fleur-hair-and-body-mist%2F||target:%20_blank » onclick= »custom_link »][/vc_column][vc_column width= »1/3″][vc_single_image image= »115041″ caption= »Clean Magic Face Wash » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fflorence-by-mills%2Fclean-magic-face-wash%2Fclean-magic-face-wash-100%2F||target:%20_blank » onclick= »custom_link »][/vc_column][vc_column width= »1/3″][vc_single_image image= »115042″ caption= »Glow Yeah Tinted Lip Oil » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fflorence-by-mills%2Fglow-yeah-tinted-lip-oil%2F||target:%20_blank » onclick= »custom_link »][/vc_column][/vc_row][vc_row][vc_column][x2764tech_cta_button text= »Shop all florence by mills »][vc_separator][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title= »6. Glow Hub « ][vc_column_text]
Glow Hub is the perfect example of makeup meets skincare. They’re big news on TikTok thanks to their innovative, skin-loving formulas that give you the coverage and colour you want, plus some serious hydrating and nourishing skincare benefits. Afforable, versatile, and pocket-friendly – it’s a win win.
The Best Glow Hub Products
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width= »1/3″][vc_single_image image= »101810″ caption= »Buff Blush Stick » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fglow-hub%2Fbuff-blush-stick%2Fpoppin%2F%20||target:%20_blank » onclick= »custom_link »][/vc_column][vc_column width= »1/3″][vc_single_image image= »101822″ caption= »Under Cover Concealer » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fglow-hub%2Funder-cover-concealer%2Fsimone-26n%2F%20||target:%20_blank » onclick= »custom_link »][/vc_column][vc_column width= »1/3″][vc_single_image image= »101809″ caption= »Baby Beam Airbrush Primer » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fglow-hub%2Fbaby-beam-airbrush-primer%2Fbronze-beam%2F%20||target:%20_blank » onclick= »custom_link »][/vc_column][/vc_row][vc_row][vc_column][x2764tech_cta_button text= »Shop all Glow Hub » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fl%2Fglowhub%2F||target:%20_blank »][vc_separator][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title= »7. Sacheu Beauty »][vc_column_text]
If there’s one thing we love more than a long lasting lip stain, it’s an affordable long lasting lip stain. Sacheu Beauty have an endless range of lip stain shades for every skin tone and none of them break the bank, coming in at £12.
The Best Sacheu Beauty Products
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width= »1/3″][vc_single_image image= »115062″ caption= »Lip Liner Stay-N » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fsacheu-beauty%2Flip-liner-stay-n%2Fnoohde%2F||target:%20_blank » onclick= »custom_link »][/vc_column][vc_column width= »1/3″][vc_single_image image= »115063″ caption= »Lip Elixir » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fsacheu-beauty%2Flip-elixir%2Fbunny-ear%2F||target:%20_blank » onclick= »custom_link »][/vc_column][vc_column width= »1/3″][vc_single_image image= »115065″ caption= »Lip Liner Bestseller Bundle » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fsacheu-beauty%2Flip-liner-bestseller-bundle%2F||target:%20_blank » onclick= »custom_link »][/vc_column][/vc_row][vc_row][vc_column][x2764tech_cta_button text= »Shop all Sacheu Beauty » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fl%2Fsacheubeauty%2F||target:%20_blank »][vc_separator][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title= »8. Pink Honey « ][vc_column_text]
Living proof that you don’t have to sacrifice quality for price, Pink Honey is an afforable makeup brand that delivers product after product. They’re best known for their their viral brow glues that sculpt and shape brows with long-lasting wear. They’ve got a lot of dupes, but nothing hits the same as Pink Honey brows.
The Best Pink Honey Products
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width= »1/3″][vc_single_image image= »101815″ caption= »Honey Glue Cola Cubes Tint & Hold » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fpink-honey%2Fhoney-glue-cola-cubes-tint-and-hold%2Fhoney-glue-cola-cubes-tint-and-hold%2F%20||target:%20_blank » onclick= »custom_link »][/vc_column][vc_column width= »1/3″][vc_single_image image= »99996″ caption= »Contour Cake » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fpink-honey%2Fcontour-cake%2Fsmores-and-kisses%2F||target:%20_blank » onclick= »custom_link »][/vc_column][vc_column width= »1/3″][vc_single_image image= »109115″ caption= » Honey Glue Original Superhold » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fpink-honey%2Fhoney-glue-original-superhold%2Fhoney-glue-original-superhold%2F|| » onclick= »custom_link »][/vc_column][/vc_row][vc_row][vc_column][x2764tech_cta_button text= »Shop all Pink Honey » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fl%2F%3Fq%3Dpink%2520honey||target:%20_blank »][vc_separator][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title= »9. Revolution Beauty »][vc_column_text]
Did you know Makeup Revolution, Revolution Pro, Planet Revolution and XX Revolution are all part of Revolution Beauty?. Known and loved for their affordable dupes of high-end holy grails, every brand delivers quality and trend-led must-haves in the makeup and haircare world. Trust us, you’ll keep coming back to this family of affordable beauty.
The Best Revolution Beauty Products
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width= »1/3″][vc_single_image image= »101113″ caption= »Miracle Cream » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Frevolution-pro%2Fmiracle-cream%2Fmiracle-cream%2F||target:%20_blank » onclick= »custom_link »][/vc_column][vc_column width= »1/3″][vc_single_image image= »115044″ caption= »Smooth Boost Hot Air Brush » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Frevolution-haircare%2Fsmooth-boost-hot-air-brush%2F||target:%20_blank » onclick= »custom_link »][/vc_column][vc_column width= »1/3″][vc_single_image image= »115045″ caption= »Conceal and Define Concealer » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fmakeup-revolution%2Fconceal-and-define-concealer%2Fc3%2F||target:%20_blank » onclick= »custom_link »][/vc_column][/vc_row][vc_row][vc_column][x2764tech_cta_button text= »Shop all Revolution Beauty » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fl%2Frevolution-beauty%2F||target:%20_blank »][vc_separator][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title= »10. NYX Professional Makeup »][vc_column_text]
If you’re into premium beauty but don’t want to break the bank, reach for NYX Professional Makeup. From their creamy blushers to juicy lip oils, every beauty product they bring us has a high colour payoff and long-lasting wearability. And you can always count on them to deliver the latest trends for less.
The Best NYX Professional Makeup Products
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width= »1/3″][vc_single_image image= »113094″ caption= »Lip IV Hydrating Gloss Stain Lip Gloss » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fnyx-professional-makeup%2Flip-iv-hydrating-gloss-stain-lip-gloss%2Fcocoa-quench||target:%20_blank » onclick= »custom_link »][/vc_column][vc_column width= »1/3″][vc_single_image image= »101821″ caption= »The Brow Glue » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fnyx-professional-makeup%2Fthe-brow-glue%2F%20||target:%20_blank » onclick= »custom_link »][/vc_column][vc_column width= »1/3″][vc_single_image image= »115046″ caption= »Buttermelt Blush » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fnyx-professional-makeup%2Fbuttermelt-blush%2Fmy-butta-half%2F||target:%20_blank » onclick= »custom_link »][/vc_column][/vc_row][vc_row][vc_column][x2764tech_cta_button text= »Shop all NYX Professional Makeup » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fl%2Fnyxprofessionalmakeup%2F||target:%20_blank »][vc_separator][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title= »11. SOSU Cosmetics by Suzanne Jackson « ][vc_column_text]
SOSU Cosmetics by Suzanne Jackson started out in 2010 and has been bringing us affordable beauty ever since. You can shop afforable false lashes, contour palettes, and makeup brushes. And SOSU’s Dripping Gold tanning range and tanning mitts are some of our favourites for getting sun-kissed without breaking the bank.
The Best SOSU Cosmetics Products
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width= »1/3″][vc_single_image image= »90189″ caption= »Cream Stick Contour » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fsosu-by-suzanne-jackson%2Fcream-stick-contour%2F||target:%20_blank » onclick= »custom_link »][/vc_column][vc_column width= »1/3″][vc_single_image image= »113529″ caption= »Dripping Gold Tanning Mousse » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fsosu-by-suzanne-jackson%2Fdripping-gold-tanning-mousse%2Fdark%2F||target:%20_blank » onclick= »custom_link »][/vc_column][vc_column width= »1/3″][vc_single_image image= »114787″ caption= »Dripping Gold Wonder Water Facial Mist » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fsosu-by-suzanne-jackson%2Fdripping-gold-wonder-water-self-tanning-facial-mist%2Flight-medium%2F||target:%20_blank » onclick= »custom_link »][/vc_column][/vc_row][vc_row][vc_column][x2764tech_cta_button text= »Shop all SOSU by Suzanne Jackson » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fl%2Fsosubysuzannejackson%2F||target:%20_blank »][vc_separator][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title= »12. HALF MAGIC »][vc_column_text]
Donni Davy, Euphoria makeup artist, is the face behind HALF MAGIC. Popular for their pigmented and shimmery eyeshadows as well as their gallactic face gems, HALF MAGIC are the go-to, affordable beauty brand for creative makeup looks and stepping out of your comfort zone.
The Best HALF MAGIC Products
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width= »1/3″][vc_single_image image= »114140″ caption= »Face Pearls » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fhalf-magic%2Fface-pearls%2Fclassic-iridescent%2F||target:%20_blank » onclick= »custom_link »][/vc_column][vc_column width= »1/3″][vc_single_image image= »114129″ caption= »Glitterpill Eye Paint & Liner » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fhalf-magic%2Fglitterpill-eye-paint-and-liner%2Fgoblin%2F||target:%20_blank » onclick= »custom_link »][/vc_column][vc_column width= »1/3″][vc_single_image image= »115072″ caption= »Eyeshadow Single » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fhalf-magic%2Feyeshadow-singles%2Funicorncore||target:%20_blank » onclick= »custom_link »][/vc_column][/vc_row][vc_row][vc_column][x2764tech_cta_button text= »Shop all HALF MAGIC » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fl%2Fhalfmagic%2F||target:%20_blank »][vc_separator][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title= »13. Glisten Cosmetics »][vc_column_text]
Glisten Cosmetics are our go-to brand for creative and colourful makeup. Their range of vibrant wet liners and bold mascaras are always gracing our face come festival season and party season. And even better, the whole range is reasonably priced.
The Best Glisten Cosmetics Products
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width= »1/3″][vc_single_image image= »105606″ caption= »Split Liner » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fglisten-cosmetics%2Fsplit-liner%2Fcamo%2F||target:%20_blank » onclick= »custom_link »][/vc_column][vc_column width= »1/3″][vc_single_image image= »115057″ caption= »Wet Liner® » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fglisten-cosmetics%2Fwet-liner%2Fsapphire%2F||target:%20_blank » onclick= »custom_link »][/vc_column][vc_column width= »1/3″][vc_single_image image= »115058″ caption= »Spectra Lash Mascara » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fglisten-cosmetics%2Fspectra-lash-mascara%2Fteal%2F||target:%20_blank » onclick= »custom_link »][/vc_column][/vc_row][vc_row][vc_column][x2764tech_cta_button text= »Shop all Glisten Cosmetics » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fglisten-cosmetics%2Fsplit-liner%2Fcamo%2F||target:%20_blank »][vc_separator][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title= »14. The Beauty Crop »][vc_column_text]
If there’s all-rounder brand that’s pocket-friendly, The Beauty Crop has to be it. Since launching in 2015, their range of setting powders and primers are influencer-favourites thanks their lasting power and skincare benefits.
The Best The Beauty Crop Products
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width= »1/3″][vc_single_image image= »90172″ caption= »Oui Cherie Dual-Phase Setting Mist » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fthe-beauty-crop%2Foui-cherie-dual-phase-setting-mist%2F||target:%20_blank » onclick= »custom_link »][/vc_column][vc_column width= »1/3″][vc_single_image image= »92087″ caption= »Vitamin Babe Concealer » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fthe-beauty-crop%2Fvitamin-babe-concealer%2F10w%2F||target:%20_blank » onclick= »custom_link »][/vc_column][vc_column width= »1/3″][vc_single_image image= »107813″ caption= »Grace’s Faces Cleansing Balm » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fthe-beauty-crop%2Fthe-beauty-crop-x-graces-faces-cleansing-balm%2F||target:%20_blank » onclick= »custom_link »][/vc_column][/vc_row][vc_row][vc_column][x2764tech_cta_button text= »Shop all The Beauty Crop » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fl%2Fthebeautycrop%2F||target:%20_blank »][vc_separator][/vc_column][/vc_row][vc_row][vc_column][x2764tech_cta_button text= »Shop affordable beauty » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fl%2Fpromo-2%2F||target:%20_blank »][/vc_column][/vc_row]