We’ve lost count of how many times over the years we’ve fallen into a YouTube black hole of NikkieTutorials videos and now, we’ve finally collaborated with the most iconic beauty influencer of all time.  In case you’re not already obsessed, Nikkie is well and truly the OG beauty YouTuber – she’s been posting makeup tutorials…

There are many things to consider when searching for your next foundation (undertone, texture, finish…) and for those with sensitive skin, flare-up-free formulas are usually top of the list. But why do certain foundations cause said flare ups in the first place? Well, the fact is, many foundations are formulated with preservatives, dyes, and chemicals…

As someone who has always suffered with frizz, I can confirm that it is an ongoing nuisance. In place of those shiny, glossy strands you so long for sits an ever-present halo of fuzz. Forget about wash-and-go: to tame said frizz, you’ll need to be armed with a team of efficacious products that really work.…

Just when you thought our By BEAUTY BAY collection couldn’t get any better, we’ve just dropped the latest – the By BEAUTY BAY Powder Highlighters. Designed and developed by us to meet all your highlighter needs, this range of four pressed powder formulas are the additions that your kit has to have. The ultra-lightweight, super…

Your lip gloss collection is about to go up to a whole other level with the newest additions to the By BEAUTY BAY family. We know lip glosses are the essentials to your makeup haul, but they aren’t always given the credit they deserve, that’s we created a range of eight high-shine, sheer pigmented glosses…

The concept of ‘clean beauty’ is now so well-absorbed into the beauty industry that it can be hard to identify which brands are capitalising on the trend and which truly are true to the movement. When it comes to UpCircle Beauty however, there are no doubts. By sourcing and upcycling reusable ingredients from coffee shops…

Lelo are the Swedish sexual wellness brand that is ripping up the rulebook on how a vibrator should look like and what is should do. Treating your pleasure as essential to your daily life as a mobile phone or a laptop, Lelo use in-depth technology to ensure that their vibrators are as advanced as they…

We all love a good spot treatment – and let’s face it, many of us are very skilled assessors when it comes to any beauty product that claims to shrink our little (or huge in my case) friends. We’ve been there, tried that, and ended up popping the spot anyway.  But this time it’s different.…

We’re almost certain that almost every beauty obsessive’s makeup kit contains at least one wet n wild product. Let’s be honest, who could blame us? The USA’s best-known budget beauty brand delivers on quality and price point alike, making their iconic products pretty impossible to turn down. The hard part? Deciding which you need to…

We may be a lot further from the beach than we wanted to be this summer, but that doesn’t mean we can’t channel our inner mermaids and achieve the ultimate waves of our dreams. The secret? A bottle of Mother Nature’s finest…   Salt sprays are essentially pimped up hairsprays that contain water, sea salt, and…