Haircare By BEAUTY BAY has finally dropped and we know you’re waiting to fill your haul with all the goods. But if TikTok has taught us anything, it’s that a solid hair routine needs plenty of research.  Lots of factors can lead to fine, thinning hair, making knowing how to care for your locks more…

Hey Grace, Skin icing is all over my TikTok FYP, however people seem to be very divided about whether or not it’s good for your skin. I’d love to know your thoughts! AnjaliYou’re right, skin icing really does seem to have taken over skincare TikTok, and yes, it is a divisive subject. For every person…

It might only be February, but that doesn’t mean it’s too early to start dreaming of beachy locks. Whether you want to bring back a slice of summer with big bouncy waves, or you want to live out your inner mermaid fantasy, waved hair is a trend that never seems to fall out of fashion.…

We all know that scalp care is the new skincare—dandruff, dry skin, product buildup, and excess oil are just a few of the concerns you may experience with your scalp, and they’re far more common than you might think… But even if you can’t relate to any of the above, it’s just as important to…

If you’ve fallen down the rabbit hole of TikTok beauty content, you’ll know that it’s the best place to discover the latest skincare trends, watch quick-transitioning makeup tutorials, and be served with authentic reviews of under-the-radar products which (thanks to the hashtag #TikTokMakeMeBuyIt) are guaranteed to go viral.  From a K-beauty colour correcting treatment to…

Like most skin types, dry skin can be influenced by your genetics, your lifestyle, your environment, and by the products you use. When your skin lacks moisture, it becomes dry, looks dull, and feels tight, uncomfortable, and often rough to touch. If skin is severely dry you may also experience flakes, redness, and uneven texture.…

The way you apply makeup is personal to you, if you’ve been using it for years you likely have your routine down. Maybe you have a few different makeup routines in your rotation, date night makeup, everyday makeup, going out makeup, gym makeup even? But if it’s been a while since you went back to…

From where to start with an acne-busting skincare routine, to how to prevent breakouts, and what to use get rid of those troublesome under-the-skin spots and lingering scars, you’ve got a lot of questions about acne—and fortunately, we have the answers. There are all sorts of one-stop-shop acne treatments out there, but the key to…

Whether you want to add a subtle rosy flush to your cheeks or high intensity colour, you can’t go wrong with blusher. Instantly bringing radiance and definition to your base, having a good blusher to hand is a sure-fire way to achieve a healthy glow all year round. Thanks to its trending presence on TikTok…

You could be forgiven for being confused by the success of TikTok’s latest beauty trend. Are people just discovering hygiene? Well, no. The clean girl aesthetic is about more than a thorough shower routine. Here we delve into the trend’s runaway success and provide a handy guide to all things clean girl, for any perplexed…