Azelaic acid doesn’t get the attention it deserves. We get it, there are so many fantastic skincare ingredients out there, it’s hard to know what’s really doing its job well. For a lot of people (me included), azelaic acid is the jack of all trades and master of many. It’s great at busting breakouts —…

A metallic eyeshadow (or ten) is the easiest way to upgrade any makeup look. Whether you’re a newbie wanting to quickly elevate your glam or an eyeshadow veteran looking to switch up your usual look, a metallic eyeshadow is gonna do just that, and so much more. As much as we love our classic mattes,…

Are you ready to give your eye looks a luxury touch? Meet By BEAUTY BAY’s Rich Palette.  Available in a 42, 16 or 9 pan palette (perfect for take-your-time glam and on-the-go), this luxe colour story features all the rich warm browns, deep plums, and golden shimmer and matte shades to indulge in. The result?…

It’s time to bid farewell to summer, because autumn is officially here and we’re bringing it in with open arms, with freshly manicured nails of course. Changing seasons is the perfect excuse and opportunity to book that nail appointment or get in the DIY mood, as autumn nails have arrived and we’re ready for all…

Hyperpigmentation can be a really tricky skin concern to tackle. It can be an expensive and laborious endeavour but there are a few ingredients that, when added to your skincare routine, can have an impressive impact. One of the best skincare ingredients for brightening skin (that you might not have heard of) is alpha arbutin…

We all know how important self-care is, but have you ever thought about incorporating your nails into your current me-time routine? If you’re a DIY, minimal-nail fan, giving yourself a fresh, simple manicure every few weeks will take your pamper nights from 0-100, and these beginner-friendly steps will leave your nails looking fresh and like…

It’s a truth universally acknowledged, that acne is no joke. Triggered by an unfortunate combination of hormones, genetics, and bacteria, all of which lead to different types of breakouts, each with their own symptoms and requiring their own separate game plans to get rid of. We often mis-identify and treat breakouts in the same (panicked) way,…

There are all sorts of ways to exfoliate skin, but if you’re looking for a gentler alternative to scrubbing, then chemical exfoliants (often referred to as alpha hydroxy acids (AHAs) or beta hydroxy acids (BHAs) are a great option. AHAs like glycolic acid and lactic acid are some of the more well-known exfoliating ingredients, and…

‘Which eyeshadow colour is the best for me?’ is a question we all ask ourselves from time to time. What if we told you that the magic answer simply comes down to what colour your eyes are.  One of the rarest eye colours, grey eyes are like the hazel of the brown eye family, and…

We all know just how good retinol can be for the skin, but for many people, it can mean a compromised skin barrier, dryness, irritation, and reactions. So how would you feel if I was to tell you that you can get all of the benefits, without any of the drawbacks? Let me introduce you…