Each year, it’s always interesting to see what new beauty trends pop up and which ones stick around from previous months. In the past, runway beauty dictated seasonal trend roundups, but these days trends move so fast that we’re far more likely to discover a new one on TikTok or Instagram than we are via…

Working in the beauty industry has many, many perks, but if you ask any member of staff at BEAUTY BAY, they’ll tell you the samples are the biggest plus of the job, and even better if they are in the form of luxury… From a face mask infused with pure 24K gold to a premium…

A lot of people don’t realise the importance of keeping makeup brushes and sponges clean, but as someone who’s worked as a makeup artist, it’s a force of habit for me to ensure that they’re cleaned after every use. When makeup builds up on brushes and sponges it affects the quality of application, damages the…

Primers — you either skip them or you’re a fully-fledged addict, and believe us when we tell you that you need to be the latter. More than just a makeup product, makeup primers are the difference between a good makeup look and the best ones. If you’re not already familiar with primers and find yourself…

Hi Grace,  Every time I log onto TikTok I see something about skin cycling, but everyone seems to have a different interpretation of it. I’d love to know what it actually is, if it’s worth doing, and how you to do it! Will I see results straight away or is it something that takes time…

Obsessed with cream blush and wondering how to apply it? From a fresh-faced flush to an editorial pop to a full glam beat, there are infinite options when it comes to wearing cream blush, making it the multitasking must-have we all need in our makeup routines. If you’re looking for the best liquid blush to…

There’s a reason why Avène is considered to be a skincare classic – it’s an iconic French pharmacy staple, made famous by its dry and sensitive skin-friendly formulas which focus on hydrating and soothing damaged skin. The key ingredient in all of Avène’s formulas is its Thermal Spring Water, a naturally pure water which is…

Chances are, you’ve probably heard of probiotics – traditionally taken in capsule form to maintain a healthy gut, they’ve become a bit of a buzzword in the past few years because they’ve entered the beauty world in an all-new way. Probiotics are known for their ability to balance and calm your digestive system, but when…

With the rise of the ‘clean girl’ aesthetic and increasing searches for ‘no-makeup makeup’, it’s easy to see why people are buying less makeup and spending more money on skincare in pursuit of a more natural and minimal look. We’re constantly on the lookout for multitasking products that can do double-duty, looking good as well…

Thanks to the ‘Euphoria effect’, graphic liner isn’t exactly a new trend, but we can now say it has well and truly entered the mainstream beauty world. The fact that there are now tonnes of coloured liners and ultra-thin liner brushes available, just at BEAUTY BAY for starters, means that it’s now easier than ever…