For everything from bold brows to filling in the gaps, a brow pomade has got you covered. A hybrid between a brow gel and brow pencil, this multipurpose product shapes, sculpts, and sets the brows whilst adding in fine strokes of colour to replicate the brow hairs, making it a must have in our makeup…

Name a better feeling than taking your makeup off at the end of the day and following up with your favourite skincare? As a self-proclaimed lazy girl I want my makeup removal process to be as fuss-free and gentle as possible, the answer to that? A cleansing balm. After a long day at the office,…

There’s no denying that chrome nail art has blown up this year and has completely taken centre stage when it comes to picking a nail design. It started with the glazed donut chrome (thanks Hailey) and as we enter the festive szn, it’s beginning to look a lot more Christmassy.  Looking for something super festive,…

Ask someone with smooth, glowing skin what their secret is, and they’ll probably tell you it’s retinol. This skincare all-rounder is beneficial for skin types ranging from acne-prone to mature, since it increases cell turnover to exfoliate, smooth texture, unclog pores, and even increase collagen production. It’s also great for targeting concerns such as skin…

No matter how many times we’re told about the importance of sleep, that eight hour goalpost isn’t always possible. From a post-work drink (or five), to scrolling TikTok for way longer than you meant to, we’re all guilty of letting the night get away from us, and facing the consequences the following morning. Yep, dark…

I’m not going to lie to you I used to hate wearing SPF. Most formulas I tried felt thick, and heavy, or would pill when I applied makeup. My skin is also more on the oily side of the spectrum, is super sensitive, and I’m prone to breakouts, so I’ve always struggled to find an…

Colour correcting is a technique that makeup artists have been using for years. An upgraded take on regular concealer application which sees colour theory applied to cancel out discolouration, colour correcting allows you to cleverly hide dark circles, pigmentation, scarring, blemishes, and basically just makes skin look more even toned. What is colour correcting? While…

Searching for the perfect liquid concealer? You’re in the right place. As usual, your fellow beauty obsessives have come through with the best recommendations around, helping you separate the ultimate must-haves from the absolute no-go’s. Keep reading for our roundup of the best liquid concealers on BEAUTY BAY, as decided by our customers. THE BEAUTY…

Working in the beauty industry has many, many perks, but if you ask any member of staff at BEAUTY BAY, they’ll tell you the samples are the biggest plus of the job. From the latest to the greatest, the BEAUTY BAY staff know a good beauty buy when it comes their way, and they’re always…

Designed to set and lock our arches into place, for us, a brow gel is a straight up essential. Whether we’re adding final touches to our full-face glam or opting for a no-makeup makeup look, you’d better believe we are not leaving the house without applying one of these.  “But which one”, we hear you…