Maybe you were born with naturally sparse brows and lashes, or perhaps you’ve been a bit too overzealous with your plucking, or had a few too many rounds of LVL? False lashes, mascara, and brow gels can be a fast fix on a daily basis, but your natural brows and lashes won’t thank you in…

Can you remember the last time you were actually looking forward to washing your hair? Yeah, we didn’t either, until we launched Haircare By BEAUTY BAY.  With a curated step to tackle each stage of washing your curly or coily textured hair, including washing (duh), strengthening, nourishing, detangling and soothing, we’re here to guarantee that…

Are you ready for good hair days? Haircare By BEAUTY BAY has arrived and it’s about to transform your whole routine. Developed by the BEAUTY BAY team in collaboration with scientists, Haircare By BEAUTY BAY is here to bring the best vegan, cruelty free and affordable formulas that actually work to the beauty obsessed.  Not…

When you think of serums, ingredients like hyaluronic acid, vitamin C, and retinol immediately jump to mind. While I love and appreciate the benefits of these powerhouse ingredients, especially if I want to target a specific concern, sometimes I want something a little less active and a little more suited to just boosting my overall…

Hey Grace,  I‘m very pale and when I use fake tan, my skin always ends up looking really orange when I wake up the next morning. My friends’ skin always looks so much more natural when they tan, so what am I doing wrong??  Ella  When it comes to fake tan, no one wants to…

Blurred skin is officially in, and we’ve got all the goods. It’s never been easier to achieve that flawless, photo-ready skin finish that we all crave, minus the facetune of course, thanks to our range of smoothing and blurring primers. As we all know by now, the best makeup looks lie in the prep, and…

Foundation is notoriously the most difficult beauty product to shop for online – not only is there such a vast selection of products available, but there are just so many factors to take into consideration. From the finish (matte, satin, dewy), to the formulation (powder, liquid, cream, stick), the coverage (sheer, medium, full), the undertone…

Coloured liner, graphic liner, subtle liner, whatever your vibe, you can’t deny coloured eyeliners have a solid place in every makeup collection. No matter your liner preference, water-activated, pencil, crayon, or gel, and no matter you colour palette, there is a coloured eyeliner out there waiting for you, maybe you just haven’t met it yet.…

I am a long sufferer of thin hair and everything that comes with that, including but not confined to flat and lifelessness, grease prone, breakage prone, and a serious lack of growth. One plus side of this has been getting to trial and test every product possible that claims to help with improving thin hair…

Minimal nail art designs are a big vibe right now. As basic (and easy) as they look, a lot of effort actually goes into pulling off a super clean, neutral nail with simple details. And we’re here to prove that minimal does not(!) mean boring. Scroll to find out how to achieve this accent blue…