Every beauty obsessive is familiar with The Ordinary – the brand who revolutionised an ingredients-first approach to skincare with iconic products like the Glycolic Acid 7% Toning Solution and Buffet serum. This year, the brand has expanded into the haircare category with three new launches to accompany the already best-selling (and TikTok famous!) Multi-Peptide Serum…

Contouring is the ultimate beauty skill and the one that gives the best results. Ever since Kim K dropped that Instagram post of her mid-contour look, we’ve been obsessed with perfecting the art of contouring. We really thought we had reached peak contour hacks, then TikTok came along and a whole new world of contouring…

If you’re already blessed with red luscious locks or looking to take the plunge and join the copper gang, then you’re on the right track to vibe with 2022’s Statement Hair Colour. It’s no secret that red hair has always been a vibe, but there is no denying that it has grown in popularity over…

If you’ve gone all your self-tanning life thinking you’ve found your favourite brand, shade and formula then we’re here to burst your little bronze bubble. Introducing Filter By Molly-Mae. The brand has (finally!) launched on BEAUTY BAY and is already proving to be a holy-grail favourite for so many reasons, and we’ve compiled them all…

Oh, TikTok, what would we do without you? Whether it’s helping to extend our procrastination, entertain us between tasks, or help us choose what to make for dinner, TikTok has changed the lives of most millennials and gen Zs.  But if, like us, you’re a beauty obsessive, you’ll know TikTok’s biggest impact has been on…

Mascara is the one makeup product that you really don’t want to be lowkey – long, thick, dramatic eyelashes are always on trend and have the power to pull together and elevate any makeup look. Of course, finding the right mascara is key – it has to deliver on volume, length, and curl, without smudging,…

It’s 100% up to you what you do with your body – if it makes you feel confident and comfortable, then you do you. However, when it comes to cosmetic procedures, it’s super important that you do your research and are totally clued up on the treatment you want in order to make the right…

As the days start to get brighter, lighter and warmer, it’s finally time for us to switch up our nail designs. The beauty of a colour block design is that you can literally customise it any way you want, match it to your outfits, mood or season and you’re good to go. If you’re like…

Hi Grace,  For the last few months, I’ve noticed flakes around my scalp and on my shoulders. I’m guessing this is dandruff but the anti-dandruff products that I’ve been using haven’t made much difference. How do I get rid of them?  Luke  There’s a lot of chat about scalp issues and scalp care at the…

When it comes to female talent in the beauty industry, Instagram is the place to be, and it is certainly not lacking. Picking just eight to talk about proved a very difficult task, but here we are, ready to celebrate the best of the best, their achievements and careers in the beauty industry. Ready to…