2020 was, for the most part, dull and lacking sparkle, but there were currents in the cake, and one of them was certified Welsh national sweetheart, @itstayce. From iconic soundbites – ‘the cheek, the nerve, the gall, the audacity and the gumption’ – to killer looks that we won’t be forgetting anytime soon, Tayce gave…

If you’re a beauty beginner, learning how to achieve a flawless blend, cut a killer crease, or create a blinding highlight comes with time, lots of practice, and plenty of patience. Luckily, BEAUTY BAY’s MUA friends are on hand to show you the basics of really great makeup. The world of blush and colour can…

Ever wondered how your favourite beauty products are created? Or how long it takes for a product to get from being an idea to an icon? Or maybe you’re just interested to know how many different BIS variations there are of one product before we see the winner?  We have long wondered about all these…

Creating the perfect winged eyeliner is no easy feat. There are many factors at play: how much practice you put in, your technique, a steady hand, and most of all, a killer eyeliner that won’t leave your winged creation looking smudged one hour after you leave the house.  But we have the tutorial that can…

We all know the importance of wearing SPF every day – UV exposure is not only responsible for sunburn and skin cancer, but also signs of damage that speed up the skin aging process (like pigmentation, loose skin, and fine lines), and for triggering inflammatory conditions like acne and rosacea.  However, finding the right formula…

If you can’t wear glitter at Pride, then when can you? We’ve already covered our bright makeup essentials for Pride , but since we believe that glitter is equally as essential at this time of year, we’ve rounded up 13 of the best glitter products you need, to add an extra bit of sparkle to…

ICYMI, we recently launched the latest addition to our coveted By BEAUTY BAY range… We all know how much we love a good brow product and whether your go-to look is natural and fluffy or sculpted and defined, we’ve now got the must-haves you need to achieve your perfect brow. The By BEAUTY BAY Brow…

By this point, we’d hope you know exactly you should be wearing sun cream: reduced signs of ageing, dark spots, pigmentation, and protection against skin cancer, but are you clued up on how you should be wearing it? Unfortunately, the less-is-more approach encouraged by beauty buffs and derms does not work with SPF. Why? For…

Put away your neutrals and nudes because we’re sporting bright and bold vibes all Pride month, no excuses. Although celebrations are again a little different this year, there is always a way to get involved- and what better way to do so than with a Pride-inspired makeup bag refresh. Here’s everything you need to create…

TikTok has quickly replaced Instagram as the go-to place to discover new beauty products, tips, dupes, and trends. From makeup transformations to breakout treatments, everything has the potential to be a viral sensation on the app. Plenty of BEAUTY BAY products have shot to instant fame (and sold out straight away) thanks to TikTok, and…