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With dozens of products to choose from and ingredients that cater to every skin type, The INKEY List makes it easy to build your own bespoke skincare routine that’s totally personalised to your skincare concerns and goals. What’s more, the brand’s hardworking and effective formulas mean you don’t need a complicated 10-step skincare routine in order to see results. Instead, you can just focus on the important stuff—cleansing, hydrating, treating, moisturising, and (for daytime) SPF.

Whether you’re already a fan of The INKEY List and simply want some help in streamlining your skincare routine, or you’re totally new to the brand and wondering which products to use and what order to apply them in, you’re in the right place. Keep reading to learn how to build a skincare routine using The INKEY List products.

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Cleansing is essential to ensure that skin is properly prepped for the steps ahead. In the morning, use a gel cleanser to remove product residue and freshen up skin. And in the evening, try a double cleanse by firstly using a balm like the Oat Cleansing Balm, then a gel cleanser like the Fulvic Acid Cleanser, to effectively remove stubborn makeup and SPF.

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width= »1/3″][vc_single_image image= »101079″ caption= »The INKEY List Oat Cleansing Balm » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fthe-inkey-list%2Foat-cleansing-balm%2F||target:%20_blank » onclick= »custom_link »][x2764tech_cta_button text= »Shop now » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fthe-inkey-list%2Foat-cleansing-balm%2F|| »][vc_separator][/vc_column][vc_column width= »1/3″][vc_single_image image= »101078″ caption= »The INKEY List Salicylic Acid Cleanser » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fthe-inkey-list%2Fsalicylic-acid-cleanser%2F||target:%20_blank » onclick= »custom_link »][x2764tech_cta_button text= »Shop now » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fthe-inkey-list%2Fsalicylic-acid-cleanser%2F|| »][vc_separator][/vc_column][vc_column width= »1/3″][vc_single_image image= »101077″ caption= »The INKEY List Fulvic Acid Cleanser » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fthe-inkey-list%2Ffulvic-acid-cleanser%2F||target:%20_blank » onclick= »custom_link »][x2764tech_cta_button text= »Shop now » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fthe-inkey-list%2Ffulvic-acid-cleanser%2F|| »][vc_separator][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title= »2. Hydrate »][vc_column_text]

Hydration is the key to healthy skin, no matter what your skin type. The INKEY List recommends opting for everyone’s favourite hydrator, their Hyaluronic Acid Serum. Boosting your skin’s moisture levels will help to not only prevent dryness but keep skin looking bright and feeling smooth and soft.

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image= »101076″ caption= »The INKEY List Hyaluronic Acid Serum » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fthe-inkey-list%2Fhyaluronic-acid-serum%2F||target:%20_blank » onclick= »custom_link »][x2764tech_cta_button text= »Shop now » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fthe-inkey-list%2Fhyaluronic-acid-serum%2F|| »][vc_separator][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title= »3. Treat »][vc_column_text]

Treating your skin is the step where you can really focus on your individual skin concerns by using serums that contain powerful active ingredients. Got dull skin? Try the 15% Vitamin C + EGF Serum. Lines and wrinkles starting to appear? Try the Retinol Serum. Dealing with breakouts and blackheads? We’d recommend the Niacinamide Serum.

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width= »1/3″][vc_single_image image= »101084″ caption= »The INKEY List 15% Vitamin C + EGF Serum » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fthe-inkey-list%2F15-vitamin-c-and-egf-serum%2F||target:%20_blank » onclick= »custom_link »][x2764tech_cta_button text= »Shop now » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fthe-inkey-list%2F15-vitamin-c-and-egf-serum%2F|| »][vc_separator][/vc_column][vc_column width= »1/3″][vc_single_image image= »101074″ caption= »The INKEY List Retinol Serum » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fthe-inkey-list%2Fretinol-serum%2F||target:%20_blank » onclick= »custom_link »][x2764tech_cta_button text= »Shop now » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fthe-inkey-list%2Fretinol-serum%2F|| »][vc_separator][/vc_column][vc_column width= »1/3″][vc_single_image image= »101073″ caption= »The INKEY List Niacinamide Serum » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fthe-inkey-list%2Fniacinamide-serum%2F||target:%20_blank » onclick= »custom_link »][x2764tech_cta_button text= »Shop now » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fthe-inkey-list%2Fniacinamide-serum%2F|| »][vc_separator][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title= »4. Eye Treatment »][vc_column_text]

Our delicate eye area needs its own dose of skincare to replenish moisture, relieve puffiness and dryness, and reduce fine lines. In the AM, The INKEY List’s Caffeine Eye Cream is the perfect antidote as it gives tired eyes a much needed wake-up call by improving the appearance of puffiness and dark circles from the first use. It has a lightweight and hydrating formula that instantly cools and leaves a smooth base for makeup. When it comes to the PM, we love using the Retinol Eye Cream from The INKEY List. Its hero ingredient retinol works to reduce fine lines and wrinkles whilst boosting natural collagen production.

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width= »1/2″][vc_single_image image= »108301″ caption= »The INKEY List Caffeine Eye Cream » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fthe-inkey-list%2Fcaffeine-eye-cream%2F||target:%20_blank » onclick= »custom_link »][x2764tech_cta_button text= »Shop now » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fthe-inkey-list%2Fcaffeine-eye-cream%2F|| »][vc_separator][/vc_column][vc_column width= »1/2″][vc_single_image image= »108303″ caption= »The INKEY List Retinol Eye Cream » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fthe-inkey-list%2Fretinol-eye-cream%2F|| » onclick= »custom_link »][x2764tech_cta_button text= »Shop now » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fthe-inkey-list%2Fretinol-eye-cream%2F|| »][vc_separator][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title= »5. Moisturise »][vc_column_text]

Moisturiser helps to seal everything in, support the skin barrier, and prevent dehydration and dryness. The Omega Water Cream is TikTok favourite for a reason as it’s super hydrating, but doesn’t leave a greasy or heavy residue. The water-based formula glides onto skin and features a variety of moisturising ingredients that control redness and excess oil.

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width= »1/3″][vc_single_image image= »101072″ caption= »The INKEY List Omega Water Cream » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fthe-inkey-list%2Fomega-water-cream%2F||target:%20_blank » onclick= »custom_link »][x2764tech_cta_button text= »Shop now » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fthe-inkey-list%2Fomega-water-cream%2F|| »][vc_separator][/vc_column][vc_column width= »1/3″][vc_single_image image= »101071″ caption= »The INKEY List Bio-Active Ceramide Repairing and Plumping Moisturizer » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fthe-inkey-list%2Fbio-active-ceramide-repairing-and-plumping-moisturizer%2F||target:%20_blank » onclick= »custom_link »][vc_separator][/vc_column][vc_column width= »1/3″][vc_single_image image= »101070″ caption= »The INKEY List Vitamin B, C, and E Moisturizer » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fthe-inkey-list%2Fvitamin-b-c-and-e-moisturizer%2F||target:%20_blank » onclick= »custom_link »][x2764tech_cta_button text= »Shop now » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fthe-inkey-list%2Fvitamin-b-c-and-e-moisturizer%2F|| »][vc_separator][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title= »6. SPF »][vc_column_text]

Sunscreen is perhaps the most essential step of all, as it helps to protect skin from the damaging effects of UV rays. Unlike old-fashioned SPF formulas which were thick and chalky, The INKEY List’s Polyglutamic SPF 30 has a lightweight, silky texture which looks and feels totally invisible—and actually adds great glow. You only need to apply it during the day, so you can skip this step in your evening routine. 

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image= »101069″ caption= »The INKEY List Polyglutamic SPF 30″ link= »url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fthe-inkey-list%2Fpolyglutamic-acid-dewy-sunscreen-spf30%2F||target:%20_blank » onclick= »custom_link »][x2764tech_cta_button text= »Shop now » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fthe-inkey-list%2Fpolyglutamic-acid-dewy-sunscreen-spf30%2F|| »][vc_separator][/vc_column][/vc_row][vc_row][vc_column][x2764tech_cta_button full_width= »yes » text= »Shop The INKEY List » link= »url:https%3A%2F%2Fwww.beautybay.com%2Fp%2Fthe-inkey-list%2F||target:%20_blank »][/vc_column][/vc_row]