• South Korean beauty brand Dr. Jart+ is one of our go-tos for innovative skincare products that really work. Drawing upon K-beauty staples as well as the newest trending ingredients and formulation technologies, the brand is known for releasing products that not only go viral, but become long-term staples in our routines.  Today we’re shining the…

  • Remember the chokehold the Euphoria makeup looks had on us? Well, the mastermind behind those iconic looks- Euphoria’s makeup artist, Donni Davy – has fed into our overwhelming obsessions by launching a makeup line of her own, ‘HALF MAGIC’, or in other words: the gateway to makeup’s own seventh heaven.  Whether you’re after a dazzling…

  • In order to get better acquainted with some of the key ingredients in our favourite skincare products, we’re shining the spotlight on some of the most popular skincare ingredients – today, it’s colloidal oatmeal. If you have dry, itchy, scaly skin or experience conditions like eczema or dermatitis, then chances are you may have already…

  • The 11 Best Retinol Serums

    Everybody’s talking about. . . retinol! This anti-aging active is super popular among skincare experts and enthusiasts alike due to its multitude of benefits. Retinol helps to increase skin cell regeneration and boost collagen production, making it an effective treatment against signs of aging such as fine lines and wrinkles. Regular use can also help…

  • Ready to upgrade your summer makeup look? Meet the latest and greatest trend to sweep our feeds, latte makeup. A complete 180 to the ‘vanilla girl’ vibe we’ve been obsessing over, the new latte look consists of sun-kissed, bronzy, milky vibes with lots of bronzer, tinted SPFs and caramel tones on the eyes. This look…

  • How To Apply Mascara

    For many beauty obsessives, mascara is the ultimate beauty product. Perfect for finishing a full-faced look or subtly boosting a fresh face, mascara can make anyone look instantly more awake and polished with just a swipe. But what is the best way to apply it?  Here at BEAUTY BAY, we stock a whole bunch of…

  • For those of us who choose to remove our body hair, it can be a total chore to maintain. The one thing that makes it less or a chore? Products that are quick, easy, safe and effective.  But, as with many products in the beauty category, the choice can be overwhelming so it’s tricky to…

  • Vitamin C is one of the most searched for and hyped skincare ingredients for good reason. Commonly found in brightening serums, eye creams, and anti-aging moisturisers, it’s a powerful antioxidant, which when added to your daily skincare routine, provides a full range of benefits. From brightening dull skin to targeting the effects of pollution and…

  • It’s one of our favourite ingredients for smoothing and brightening skin, keeping pores clear, and fading pigmentation, but there are actually even more uses to glycolic acid than you might think… Glycolic acid is a mild chemical exfoliant known as an alpha hydroxy acid (AHA), which works by dissolving the bonds that hold dead skin…

  • Our skincare collection is known for being affordable, effective, and packed full of powerful active and trending ingredients. Free from fancy thrills, it ticks the boxes for all the skincare basics you need in your routine, delivering results without an extortionate price tag. Whether you’re new to the brand or you’re already a fan, you…